Over Ten Million Vehicles Now Equipped with Toyota Safety Sense

Over Ten Million Vehicles Now Equipped with Toyota Safety Sense

Over ten million vehicles worldwide are now equipped with Toyota’s Safety Sense active safety technologies, just three and a half years after their launch in 2015. These technologies are designed to help prevent or reduce the severity of collisions in various traffic situations.

Currently, Safety Sense is installed in about 90% of Toyota passenger vehicles in Japan, North America, and Europe. It’s also available in 68 countries and regions like China, other parts of Asia, the Middle East, and Australia. By the end of the year, it’s expected that three million vehicles in Japan, five million cars in North America, and nearly two million units in Europe will feature these technologies.

In real-world scenarios, the impact on accident reduction is noticeable. For example, rear-end collisions have decreased by around 70%, and by up to 90% when the ICS intelligent clearance sonar is used. Toyota is dedicated to creating a safe mobility society, emphasizing a holistic approach that includes people, vehicles, and the traffic environment. They strive to enhance real-world safety by learning from accidents and using that knowledge in vehicle development.

This year, Toyota launched the second generation of Safety Sense, moving closer to their goal of zero automotive accidents. The upgraded Safety Sense now includes:
– A pre-collision system to help prevent and mitigate collisions with vehicles ahead, as well as potential collisions with pedestrians and cyclists.
– Adaptive cruise control to maintain a safe distance from the car in front.
– Lane departure alert to help avoid accidents caused by drifting out of lanes.
– Automatic high beams to improve visibility during night driving.
– Road sign assist to ensure drivers are aware of road signs they might have missed.

Additionally, there is an intelligent adaptive cruise control that links with road sign assist. This feature allows the driver to easily adjust the vehicle’s speed using the steering wheel switches when a new speed limit is detected.

Another helpful feature is lane trace assist, which works with cruise control to help the driver keep the vehicle centered in the lane, even on gentle highway curves.

Toyota plans to introduce the second generation Safety Sense in around 100 countries and regions, including Asia and Latin America, by 2020, aiming to make these advanced safety technologies more widely available.

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