Infosys Powers Digital Innovation in Formula E
Formula E has teamed up with digital services and consulting expert Infosys for a three-year partnership aimed at enhancing race insights, fan engagement, and sustainability tracking. The collaboration will focus on three main areas: growing the fan base, tech innovation, and environmental stewardship.
Infosys will help Formula E achieve its goal of engaging 500 million fans by 2030 by developing an AI-driven fan data platform. This platform will allow for deeper fan engagement and personalized experiences, helping Formula E to better serve its global audience.
Using its AI-first suite called Infosys Topaz, the company aims to deliver real-time race insights and driver statistics to improve the overall viewing experience. Moreover, Infosys will support Formula E in reducing its carbon footprint by 45% by 2030 through enhanced AI-powered carbon reporting, ensuring accurate and reliable data collection and setting new standards for sustainability assessments.
Jeff Dodds, CEO of Formula E, praised Infosys for its technological expertise, stating, “Infosys is the perfect partner to help us drive the future of electric motorsport. We’re thrilled to work together to offer exceptional experiences for our global fans and reinforce our position as leaders in sustainable, digital-first sports. Their commitment to innovation and sustainability aligns perfectly with our goals.”
Sumit Virmani, Executive Vice President of Infosys, expressed excitement about the partnership: “We’re excited to work with Formula E, a forward-thinking motorsport series that shares our enthusiasm for sustainability and AI-driven innovation. This partnership will highlight our strengths in AI, digital, and analytics, enhancing the fan experience while advancing Formula E’s sustainability objectives.”
Tiziana Di Gioia, Chief Revenue Officer for Formula E, also emphasized the importance of the partnership: “This collaboration sets a new standard in fan engagement and commercial strategy. By integrating Infosys’ cutting-edge technologies, we’re better equipped to deliver unmatched fan experiences and achieve our ambitious growth targets.”
Season ten of the ABB FIA Formula E World Championship features 11 teams competing in 16 races across ten major cities, including new races in Tokyo, Shanghai, and Misano. The next race is the 2024 Sun Minimeal Berlin E-Prix double-header on May 11 and 12.
