Experience the Thrill: DJI Cameras in Action with Mercedes Formula E
The Mercedes-Benz EQ Formula E Team is using a variety of DJI aerial and handheld products to create engaging digital content for fans, both at the track and online. Together, these two companies aim to enhance storytelling in Formula E racing.
Team principal Ian James commented, “In our discussions with DJI, we quickly realized we share similar values. DJI is always pushing the boundaries of what’s possible with their technology, just like we do in Formula E. This series is at the forefront of technological innovation, sustainability, and electric mobility. We’re excited to collaborate with DJI, using their advanced tech and creative expertise in the Formula E world.”
Since the Mexico City E-Prix, the team has been utilizing DJI products, such as the DJI Action camera. This camera’s multiple modes offer flexibility, while its durable design ensures smooth 4K footage, even in tough conditions.
Basile David, head of partnerships at DJI, added, “We’re thrilled to work with the Mercedes-Benz EQ Formula E Team and to be part of one of the world’s top motorsports series. Both brands share a passion for innovation and excellence through collaboration. Using DJI’s drone and handheld camera technology, we aim to provide an immersive viewing experience for fans of the Mercedes-Benz EQ Formula E Team and motorsport enthusiasts everywhere.”