Red Bull Accelerates with Oracle to Thrill F1 Fans with Real-Time Updates
Red Bull Racing has teamed up with Oracle to be its official cloud infrastructure partner. This collaboration aims to boost the team’s performance on and off the track while keeping fans around the world more informed.
Red Bull will leverage Oracle’s OCI cloud infrastructure, which offers impressive machine-learning and data-analytics capabilities. This means they can optimize how they use data across their entire operation – from the intricacies of race day to providing fans with more detailed information.
In a sport like Formula One, where data analysis is key to gaining a competitive edge, this partnership is particularly valuable. The collaboration between these two tech giants will focus on enhancing car performance and improving overall operations, with a multi-year plan in place that involves both on-track and off-track engineering teams.
Christian Horner, the principal of Red Bull Racing, emphasized the significance of this partnership. He noted that Oracle, a leader in database management and cloud computing, brings immense innovation and expertise, which can greatly benefit Red Bull. Accessing Oracle’s extensive technical knowledge and capability is seen as a major advancement for the team.
Horner highlighted that Oracle’s involvement will influence various facets of their organization, from fan engagement strategies to enhancements within their engineering and design departments.
For Red Bull Racing, having a robust cloud infrastructure is crucial. Oracle’s OCI not only offers high performance and scalability but also advanced security measures. This enables Red Bull to expand its data science and analytics efforts, particularly as their engineering work on the Red Bull tech campus grows.
Ariel Kelman, Oracle’s chief marketing officer, described the partnership as a perfect match of two entities that share a passion for design, performance, and success. He praised Red Bull Racing’s ability to push boundaries and expressed Oracle’s commitment to helping them set new standards in Formula One.
Moreover, Red Bull’s dedication to their global fan base is well-known. This partnership will use Oracle’s customer experience applications, such as the Unity customer data platform, CrowdTwist loyalty software, and Responsys campaign management, to provide fans with easy access to detailed stats and metrics, enhancing their connection to the sport.
Together, Red Bull and Oracle aim to deliver the best possible fan experience, offering deeper insights and more engagement opportunities during race weekends, and attracting new fans worldwide.
Oliver Hughes, Red Bull Racing’s chief marketing officer, expressed excitement about bringing Oracle into Formula One. He pointed out that Oracle’s expertise in customer experience marketing, combined with Red Bull Racing’s creativity and dedicated fan base, will take their marketing efforts to the next level. Additionally, the engineering team is eager to utilize Oracle’s wide range of tools to enhance their operations.
Overall, this partnership is all about merging cutting-edge technology with a passion for racing, striving to achieve greater performance on the track and bring fans closer to the action.
